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At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite

Job Purpose​

Programmatic involves planning & flawlessly executing programmatically bought media plans, across display, video and mobile and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.​

You will be the programmatic media lead for the team, providing strategic insight, consultancy to local markets to help them evolve programmatic best practice (incl. development of technology and leading supplier relationships), as well as oversee campaign executions managed centrally across multiple EMEA markets.​

What we need from you​

• Effectively oversee your team’s programmatic accounts; ensuring ongoing and timely optimization is delivered by the team, and that they and yourself are constantly proactively looking for both tactical and strategic optimization opportunities​
• Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts. Take responsibility for the bigger picture in terms of your clients’ accounts, (for example, take full responsibility for reviews of client or team deliverables)​
• Work closely with the current Social / Cross-Channel Activation Director to deliver integrated channel strategy across central campaign activations, as well as support any programmatic-involved transformation projects across AdTech​
• Consult and engage with local territories to drive digital maturity across Display & Programmatic​
• Act as a mentor to individuals both inside and outside of your team, encouraging them to develop their full potential, and helping them develop their longer-term career plans​
• Working with the Reservation Media, and Investment teams across GroupM local partner agencies, assisting with research into, onboarding of, and best practice development for emerging programmatic platforms​

A little bit about you…​

Required​

• Experience in a digital media agency, or have commensurate experience in digital roles managing teams, and working with other Account Directors / Heads-of-Programmatic, and/or Marketing Directors / Marketing Managers on the client side​
• Experience with planning and running large-scale programmatic accounts, preferably via DV360 (formally DBM) but also Amazon, Trade Desk, AppNexus, Avocet​
• Advanced experience of YouTube (via Google Ads) is also required​
• Adept at running campaigns across multiple countries / languages​
• Advanced knowledge of in-market programmatic challenges for key EMEA, LATAM & APAC markets - UK, DE, AU, MX etc. Able to devise solutions and develop our programmatic practice in challenging environments​
• Experience delivering integrated digital campaigns for large clients - Search, Display, Social, etc                                                                                                                                     ​

Desired​

• Extensive knowledge of Campaign Manager and the Google tech stack​
• Google AdWords Certification (including Video Certification)​
• Experience with Doubleclick Search (plus certification)​
• Experience with Google Analytics (plus certification)​
• Experienced with programmatic tools and solutions to streamline workflows​

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice. 

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

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